1. Introduction

With the following information, we would like to give you, as the "data subject," an overview of how we process your personal data and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to use special services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address, or email address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Peter-Lacke GmbH. With this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use, and process.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or mail.

2. Responsible party

The controller within the meaning of the GDPR is:

Peter-Lacke GmbH
Herforder Straße 80, 32120 Hiddenhausen, Germany

Phone:+49 5221 96250
Fax:+49 5221 962599
Email:info@peter-lacke.com

Head of the responsible body: Frank Zucht, David Peter

3. Data Protection Officer

You can contact the data protection officer as follows:

Sascha Knicker

Phone: 05221/87292-07
Fax: 05221/87292-49
Email: datenschutz@peter-lacke.com

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Definitions

The privacy policy is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms in this privacy policy, among others:

1. Personal data
   Personal data is any information relating to an identified or identifiable natural person. A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.
2. Data subject
   A data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).
3. Processing
   Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution or any other form of provision, comparison or linking, restriction, erasure or destruction.
4. Restriction of processing
   Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.
5. Profiling
   Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
6. Pseudonymization
   Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
7. Processor
   A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
8. Recipient
   Recipient means a natural or legal person, public authority, agency or another body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
9. Third party
   A third party is any natural or legal person, public authority, agency, or other body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
10. Consent
    Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal basis for processing

Article 6(1)(a) of the GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 para. 1 lit. c GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and their name, age, health insurance details, or other vital information had to be passed on to a doctor, hospital, or other third party. In this case, the processing would be based on Art. 6 (1) (d) GDPR.

Ultimately, processing operations may be based on Art. 6 (1) (f) GDPR. This legal basis applies to processing operations that are not covered by any of the aforementioned legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, sentence 2 of the GDPR).

6. Technology

6.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data, or contact requests that you send to us as the operator. You can recognize an encrypted connection by the fact that the address line of the browser contains "https://" instead of "http://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

6.2 Data collection when visiting the website

When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (in so-called "server log files"). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server's log files. The following may be collected:

1. browser types and versions used,
2. the operating system used by the accessing system,
3. the website from which an accessing system reaches our website (so-called referrer),
4. the subpages that are accessed via an accessing system on our website,
5. the date and time of access to the website,
6. an abbreviated Internet Protocol address (anonymized IP address),
7. the Internet service provider of the accessing system.

We do not draw any conclusions about your person when using this general data and information. Rather, this information is required in order to

1. to deliver the content of our website correctly,
2. to optimize the content of our website and the advertising for it,
3. to ensure the long-term functionality of our IT systems and the technology of our website, and
4. to provide law enforcement agencies with the information necessary for criminal prosecution in the event of a cyberattack.

We therefore evaluate this collected data and information statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the purposes listed above for data collection.

7. Disclosure of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only disclose your personal data to third parties if:

1. You have given your express consent to this in accordance with Art. 6 (1) (a) GDPR,
2. the transfer is permissible under Article 6(1)(f) of the GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not having your data transferred,
3. in the event that there is a legal obligation to disclose data in accordance with Art. 6 (1) (c) GDPR, and
4. this is legally permissible and necessary for the performance of contractual relationships with you in accordance with Art. 6 (1) (b) GDPR.

8. Cookies

8.1 General information about cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware.

The cookie stores information that is related to the specific device used. However, this does not mean that we immediately become aware of your identity.

The use of cookies serves, on the one hand, to make the use of our website more convenient for you. We use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These cookies enable us to automatically recognize that you have already visited our site when you visit it again. These cookies are automatically deleted after a defined period of time.

The data processed by cookies is necessary for the purposes mentioned above in order to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR.

Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

9. Content of our website

9.1 Data processing for order fulfillment

The personal data we collect will be passed on to the transport company responsible for delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) lit. b GDPR.

9.2 Contacting us / Contact form

When you contact us (e.g. via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been processed, which is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no legal obligations to retain data.

10. Newsletter dispatch

10.1 Newsletter distribution to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. In accordance with Section 7 (3) UWG (German Unfair Competition Act), we do not need to obtain your separate consent for this. Data processing in this regard is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

10.2 Advertising newsletter

Our website offers you the opportunity to subscribe to our company newsletter. The personal data transmitted to us when ordering the newsletter is determined by the input mask used for this purpose.

We regularly inform our customers and business partners about our offers by means of a newsletter. You can only receive our company's newsletter if

1. You have a valid email address and
2. you have registered to receive the newsletter.

For legal reasons, a confirmation email will be sent to the email address you entered when you first subscribed to the newsletter using the double opt-in procedure. This confirmation email serves to verify that you, as the owner of the email address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) to the IT system you used at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace any (possible) misuse of your email address at a later date and therefore serves to protect us legally.

The personal data collected when registering for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or for registration in this regard, as may be the case in the event of changes to the newsletter offer or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. You can unsubscribe from our newsletter at any time. The consent to the storage of personal data that you have given us for the purpose of sending the newsletter can be revoked at any time. For the purpose of revoking your consent, there is a corresponding link in every newsletter. Furthermore, you can also unsubscribe from the newsletter at any time directly on our website or inform us in another way.

The legal basis for data processing for the purpose of sending newsletters is Art. 6 (1) (a) GDPR.

11. Plugins and other services

11.1 Google Maps

We use Google Maps (API) from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. Google Maps is a web service for displaying interactive (land) maps to visually represent geographical information. By using this service, you can, for example, view our location and easily find your way there.

When you visit subpages that contain Google Maps, information about your use of our website (such as your IP address) is transmitted to Google servers in the US and stored there. This occurs regardless of whether Google provides a user account that you are logged in to or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not want your data to be associated with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research, and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU.

If you do not agree to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps and thus also the map display on this website cannot then be used.

We use Google Maps in the interest of an appealing presentation of our online offerings and to make it easy to find the locations we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

You can view Google's Terms of Service athttps://www.google.de/intl/de/policies/terms/regional.html. Additional terms of service for Google Maps can be found athttps://www.google.com/intl/de_US/help/terms_maps.html.

Detailed information on data protection in connection with the use of Google Maps can be found on Google's website ("Google Privacy Policy"):https://www.google.de/intl/de/policies/privacy/

11.2 Google WebFonts

Our website uses web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to ensure uniform font display. When you visit a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

To do this, the browser you are using must connect to Google's servers. This allows Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our website.

This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU.

Further information about Google Web Fonts can be found athttps://developers.google.com/fonts/faqand in Google's privacy policy:https://www.google.com/policies/privacy/

12. Your rights as a data subject

12.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

12.2 Right of access Art. 15 GDPR

You have the right to obtain information from us at any time, free of charge, about the personal data we have stored about you, as well as a copy of this data.

12.3 Right to rectification Art. 16 GDPR

You have the right to request the correction of inaccurate personal data concerning you. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

12.4 Erasure Art. 17 GDPR

You have the right to request that we delete your personal data immediately if one of the reasons provided for by law applies and if the processing is not necessary.

12.5 Restriction of processing Art. 18 GDPR

You have the right to request that we restrict processing if one of the legal requirements is met.

12.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) GDPR, you have the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

12.8 Revocation of consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time with future effect.

12.9 Complaints to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

13. Duration of storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment of a contract or for the initiation of a contract.

15. Up-to-dateness and changes to the privacy policy

This privacy policy is currently valid and was last updated in May 2018.

Due to the further development of our website and services, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy.